DEV MODE
Data Layers
The map shows one color scheme at a time — turning one on switches the other off, so the colors stay readable.
Median Household Income
2022 ACS Census data by ZIP code — color-coded from low to high income
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Pet Ownership Density
Modeled from TX statewide dog ownership rate, adjusted per ZIP using Census housing data
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Population Growth
Population change by ZIP (2021→2024 ACS, same-boundary) — where demand is heading
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Available Properties
Curated lease/sale/lot listings added via Dev Mode
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Traffic Counts
TxDOT annual average daily traffic (AADT) — vehicles/day at count stations; bigger & darker = busier road
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Clinic Density
Coming soon
Median Household Income
$100k+
$75k – $100k
$50k – $75k
$35k – $50k
Under $35k
No data
Estimated Dog Ownership Rate
55%+
50% – 55%
45% – 50%
40% – 45%
Under 40%
No data
Population Growth (2021–2024)
20%+
10% – 20%
3% – 10%
0% – 3%
Shrinking
No data
Click anywhere on the map to add a clinic
Traffic — vehicles/day (AADT)
75k+
30k – 75k
10k – 30k
2k – 10k
under 2k
Opportunity Scores — North Texas (DFW)
Ranking ZIPs by income, pet demand, and competition. Drag the weights to match your thesis.
Weighting
Income20%
Higher median household income scores higher
Pet demand20%
More dog-owning households scores higher
Underservice20%
More pet households per existing clinic scores higher — demand the market can't yet serve (vs. raw clinic count)
Population growth20%
Faster-growing ZIPs score higher (where demand is heading)
New construction20%
Higher share of recently-built homes scores higher (new rooftops = future demand)
PE competition weight2.0×
How much more a corporate/PE clinic counts as competition vs. an independent
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